You can add a logo to your WordPress site, not yet on the Twenty-Ten theme, but maybe soon. So, I was thinking about logos and their implications, when I came across this rather well-done short movie via The Browser: Logorama (Some swearing):
Logorama from Marc Altshuler – Human Music on Vimeo.
(There are many depictions of logos for famous scientists, if they had to brand themselves, too. You can google it.)
The Michelin Man bears a faint resemblance to StarBear…the Michelline water bear! She’s much more attractive, of course.
So, on the mind meanders and brings a memory of Luciferous Logolepsy, where the word for a ten-legged Polar bear caught my eye. You can spend many an interesting minute on Google books looking at many (1930 results!) of the fantastical Native American myths around the qoqoqiak/kiniq/kukuweaq/kukuiak, etc. If you look up kuku/koko in the Urban Dictionary, you will see that it should be used with forbearance. StarBear is an eight-legger, and does share a forebear with the polar bear on the TimeTree.
(At gym we do a polar bear walk which is very tiring.)
Coming back to branding. The word ‘brand’ reminds me of a second year course I took in English literature, when the cultural wasteland of my then-current employment was driving me scatty. In the final test we had to analyze what I thought was a poem called Dollar Brand. In my over-excited exam state I analyzed the living bejeezus out of the metaphor of consumerism, only realizing afterwards with hot-faced embarrasment that it was the poet’s name, not the poem’s title. I got excellent marks though.
StarBear, the précis of pyrrhic passion, is a logo already. Moss piglets and moss go together like peanut butter and jelly, or like water bears and moskonfyt, if you will…though the mos in moskonfyt refers to the must of (sweet-, not those metaphorically sour-!) grapes. Which reminded me of another great video, discovered via NPR:
Oh, and ‘bugbear’ was word of the day too.
I must, I must go do something else now.
Star Bear Publications 